Sunday, November 27, 2011

Google+ Gets A Thanksgiving Day TV Ad: ?Sharing, But Like Real Life?

It wasn't that long ago that the idea of flipping on a television and seeing a commercial for anything Google-related seemed totally implausible. For many years, the company seemed to take a certain pride in not having to resort to traditional marketing channels, and it eschewed TV ads entirely for well over a decade of its existence. Then, in February 2010, the web giant made its TV commercial debut: with a Super Bowl Ad, no less (and a fantastic one at that). Since then it's become a bit more common to see Google ads running on TV ??the company has started promoting its Chrome browser with ads, for example. And earlier today it ran what appears to be its first TV spot for its social network, Google+. The ad, which appeared during the Thanksgiving Day Lions/Packers game, focuses heavily on Google+'s Circles feature and Hangouts, telling viewers that it's "Sharing, but like real life".

Source: http://feedproxy.google.com/~r/Techcrunch/~3/AbESyffGHHw/

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